Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie® 7D is the best-selling bike in the U.S. - The Original EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements. - Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

Toughen up your two-wheeled rides with the Townie Path 9D. The sleek design of this new bike includes some of the great features found on other Townies in the line, but with a little more attitude. Electra’s patented Flat Foot Technology, a 9-speed derailleur drivetrain, powerful hydraulic disc brakes and larger 27.5-inch tires provide riders with the confidence to take on a wider range of terrain. The tires include reflective sidewalls for better visibility and K-Shield protection to minimize the chance of a flat. The Townie Path 9D EQ which comes fully equipped with bright Spanninga front and rear LED lights, fenders to keep you clean, and a rear rack so you can carry the essentials wherever the road takes you. Go farther and explore more on the Townie Path. - Comfort is key with a foot-forward pedal position, gel saddle and ergonomic grips. - 9 speeds and hydraulic brakes provide smooth riding on a wider range of terrain. - 27.5" puncture-resistant tires let you focus on the ride and avoid the dreaded flat. - Fully equipped with color-matched fenders and Spanninga front and rear bright LED lights. - For more versatility, add a Commuter Rear Rack Bag to pack all the necessities for an awesome adventure.

Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. - Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

Electra has always brought you the styles and functional designs you love in the world of cruisers. Now, with their Solid Color Helmet, they keep you looking stylish while keeping your dome safe. This understated, savvy lid offers a variety of sweet color choices to meet your style needs. - Durable ABS hardshell and EPS foam liner max comfort and protection - Fit retention system with reflective bubble decal - Solid color to match any bike. Well, at least your favorite bike. - Secure magnetic Fidlock buckle - Heat sealed and washable padding liner for added comfort - Reflective straps - CPSC Adult Certified Size: - Small: 48-54cm - Medium: 55-58cm - Large: 59-61cm

Lights, camera, Electra. Light up your life and your bike. Increase safety while riding by strapping these lights to your bike. Brighten up your bike and guide your ride. - Easily attached and removed with rubber strap - Low power indication - Waterproof design - USB chargeable - Weight: 20g

This is your city. Ride like it. The Loft 7D is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control. This modern-day classic is built to ride. It's lightweight. It's durable. It's comfortable and designed to handle the rigors of the streets. It's right for you if... You've got places to go. The Loft 7D is a reliable commuter that will get you there. This lightweight city bike won't break the bank and comes equipped with an alloy frame, 7-speed drivetrain and fenders to keep you dry. Explore the city's ups and downs while still looking stylish. The tech you get Designed with functional minimalism in mind, the clean lines and straight bars give it a nice, unaffected look. The Loft 7D features a lightweight but sturdy aluminum frame, Shimano 7-speed MEGARANGE gearing to tackle hills, alloy dual pivot caliper brakes and fast-rolling 700c wheels. The final word The Loft is a lightweight commuter bike that will go from apartment to espresso in two minutes flat. Big on fun, low on maintenance, this bike was made for the city and everything that comes with it. Nimble, lightweight and sure to turn heads, you'll always arrive in style on a Loft 7D. Why you'll love it - Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability. - The foot-forward, upright riding position provide optimum speed, comfort and control. - Choose from a variety of colors. - Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee. - Top it off with an Electra helmet and arrive fashionably safe.

Go to the market. Go to the beach. Go get coffee. The Townie Go! 5i is an easy-to-use, fun-to-ride, pedal-assist e-bike with surprising power that'll make you want to go forever. With the Bosch Active Line System and Electra's Flat Foot Technology, climb hills and shorten distances with ease. It's impossible not to smile while riding a Townie Go! It's right for you if... Whether you ride every day or are just looking to get out and ride more, the Townie Go! 5i is up your alley. This new and improved version of one of our best-selling e-bikes helps you enhance your lifestyle and remove boundaries. Go farther, go faster and go funner. The tech you get Powered by the Bosch Active Plus System with a 250W mid-frame motor and 4 mode levels of support - Eco, Tour, Sport and Turbo - no hill or distance will stand in your way. The new Shimano Nexus Inter-5E hub is designed for e-bike motors, making it easier to control your output and battery life. The final word The Townie Go! 5i offers the best smileage in its class and features our patented Flat Foot Technology, which provides absolute comfort and control. Studies show that e-bike riders ride three times more often and three times longer than traditional bike riders. So what are you waiting for? Get out and Go! Why you'll love it - This ride is streamlined and ready for customizations. Add a rack, basket or bell to make it your own. - The PowerPack 400 battery and 4 AMP charger charges quickly to keep you going. - Changing gears is intuitive and easy, even while pedaling uphill, so you can focus on the fun. - The 26" puncture-resistant Schwalbe balloon tires are comfy and smooth. - Color-matched fenders keep you clean while front and rear LED lighting keep you safe. - A rear rack helps carry everything you need with ease and style.

Add more utility to your Electra Townie with the Townie Alloy Rack. This aluminum rear rack features a sturdy design that attaches quickly and easily so you can bring along nearly anything your heart desires. The platform acts as a short fender, too.

The Cruiser Lux elevates the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, custom components, and, of course, Electra’s patented Flat Foot Technology. It's practical yet eye-catching, making it the perfect statement piece wherever you go. Ride comfortably and smooth with the Cruiser Lux 1. It's right for you if... You enjoy the ease and simplicity of our single-speed Classic Cruiser but prefer the upgrades offered on the Cruiser Lux. Ride in style on the boardwalk, bike path and everywhere in between on a Cruiser Lux. The tech you get Enjoy maximum comfort and control with our patented Flat Foot Technology, RetroRunner tires and coaster brake. An aluminum cantilevered frame and aluminum components make the Cruiser Lux lightweight, while custom saddle and grips complete the look. The final word The classic beach cruiser was our first muse. After years of innovation and developing our signature style and attention to detail, the Cruiser Lux was born. Enjoy cruising comfortably on a more open frame geometry and relaxed seat angle. Afterall, our Cruisers are simple, fun, and easy to ride. Why you'll love it - It's in the name... Cruiser Lux features the classic look of a beach cruiser with added details that take it to the next level. - Comfort and control are key with Electra's patented Flat Foot Technology. - The low maintenance coaster brake and single speed drivetrain keep riding fun and uncomplicated. - Add a bell, basket, fenders, or a surf rack to make the most of those long summer days.

Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

The Electra Cruiser Go! is an homage to an American classic, but with an e-bike twist. Comfort and control paired with modern style and technology create the ultimate cruising experience whether you're near or far from the beach. Pedal-assisted support and our patented Flat Foot Technology make this single-speed e-bike an elevated classic. - The Cruiser Go! features our patented Flat Foot Technology for ultimate comfort and control. - Comfortable cruising comes standard with Electra's patented Flat Foot Technology. - Rethink "cruising" with a top-assisted speed of 20 mph. - The easy-to-read LED controller monitors power support and battery charge. - This Go! e-bike is a modern twist on an American classic.

The Electra Cruiser Go! is an homage to an American classic, but with an e-bike twist. Comfort and control paired with modern style and technology turn it into the ultimate riding experience. Pedal-assisted support and our patented Flat Foot Technology make this single-speed e-bike an elevated classic. - The Cruiser Go! features our patented Flat Foot Technology for ultimate comfort and control. - Comfortable cruising comes standard with Electra's patented Flat Foot Technology. - Rethink "cruising" with a top-assisted speed of 20 mph. - The easy-to-read LED controller monitors power support and battery charge. - This Go! e-bike is a modern twist on an American classic.

This modern day classic is built to ride. It’s lightweight. It’s durable. It’s comfortable. The wide range gearing is perfect for everything from the bike path to beer runs. The 7D comes equipped with an alloy frame, 7-speed drivetrain and fenders for all-weather riding. - Lightweight 6061-T6 aluminum frame - Shimano Acera 7-speed w/Megarange gearing - Shimano Revo twist shifter - Painted alloy fenders - Sealed cartridge bottom bracket - Alloy crankset w/44t alloy chainring and guard - Alloy dual pivot caliper brakes - Double-wall alloy rims - 700 X 35C tires

This basket is as sweet as honey. It's perfect for holding all your things, large and small. Easily attach and remove this quick release basket from your headset for added functionality and fun. You have things. We have things to hold those things. - Quick release bracket included - Proprietary Electra design - Honeycomb patterned stamp - Quick release unit mounts to handlebars - Powder coated steel - Carries up to 5kg (11lb) - Dimensions: 34cm (l) x 23cm (w) x 27.5cm (h) - Attachment: Quick Release - Includes hardware: Yes - Material: Steel - Weight: 1g

Convenience is calling. Answer! This bag is a must for anyone with a phone. So, everyone. Sized so your phone will stay secure even on your bumpiest rides. Keep you and your phone safe while riding. - Clear touchscreen-compatible pocket fits phones up to 6.5-inches (16.5cm) - Velcro attachment to top tube - Cargo capacity: 30.5 cu in (0.5L) - Dimensions: 16cm (l) x 8cm (w) x7cm (h) - Attachment: Hook and loop strap - Fiber content: 100% Polyester

This basket is as sweet as honey. It's perfect for holding all your smaller things. Easily hook this basket to your handlebars. Toss in your keys, sunglasses, tacos, whatever. You have things. We have things to hold those things. - Attaches to the handlebar with metal hooks - Proprietary Electra design - Honeycomb patterned stamp - Powder-coated steel - Carries up to 2.5kg (5lb) - Dimensions: 22cm (l) x 18cm (w) x 14cm (h) - Attachment: Quick Release - Includes hardware: Yes - Material: Steel

The perfect way to say 'Hello.' Or 'hey there,' 'coming through' and 'sup.' We've made ringing an art form. Spice up your handlebars with our unique graphics and bold colors. Let people know you’re coming through—and do it in style. - Cheerful 'ding-dong' doorbell-style ring - Fits standard bicycle handlebar - Includes attachment hardware - Mounting Location: Handlebar - Clamp: 22.2mm - Material: Steel - Weight: 130g

This basket is as sweet as honey. It's perfect for holding all your smaller things. Easily strap this basket on to your handlebars. Toss in your keys, sunglasses, tacos, whatever. You have things. We have things to hold those things. - Attaches to handlebar with leather straps - Proprietary Electra design - Honeycomb patterned stamp - Powder-coated steel - Carries up to 2.5kg (5lb) - Dimensions: 22cm (l) x 18cm (w) x 14cm (h) - Attachment: Hook and loop strap - Includes hardware: Yes - Material: Steel - Weight: 0.41kg

We love what's inside of that head of yours. Keep it safe with an Electra Commute MIPS Helmet. The perfect balance of form and function, these stylish and sleek helmets are our most advanced yet. MIPS (Multi-directional Impact Protection System) was developed by brain surgeons and scientists to help reduce rotational forces on the brain caused by angled impacts to the head. Electra helmets: Making messy hair business professional. - MIPS Brain Protection System - Fit retention system ensures easy adjustment and secure fit - Magnetic Fidlock slide buckle - In mold EPS with PC shell for maximum comfort and protection - Certified to NTA 8776 standard and is ideal for e-bike riders - Fit System: HB-80 - Pad Material: Moisture-wicking pads - Buckle Type: Fidlock buckle - Includes: Fabric visor

Custom Electra tires make perfect replacements or upgrades. - A great classic cruiser tire that adds a touch of retro fun to any ride - Smooth tread Cruiser tire - Tube not included - Tires are sold individually, not as a pair

Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. - The Original EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements. - Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

The best thing to happen to handlebars since grips. - Easy to push lever creates friendly ringing sound - Fits standard bicycle handlebar - Includes attachment hardware

Ride smart. It's a no brainer. If you're going to rock a helmet on an Electra, rock an Electra on your helmet. Choose between awesome colors and graphics that fit your style. Electra helmets: Making messy hair cool since 2016. - Durable ABS hardshell for protection and EPS foam liner for security - Size small fits circumference 48cm - 54cm and hat sizes 6 1/2 - 6 3/4 - Size medium fits circumference 55cm - 58cm and hat sizes 6 7/8 - 7 1/4 - Size large fits circumference 59cm - 61cm and 7 3/8 - 7 5/8 - Small size generally fits children while medium and large sizes fit adults - Fit System: HB-80 - Pad Material: Moisture-wicking pads - Buckle Type: Standard buckle

Lightweight aluminum modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars. - Lightweight 6061-T6 aluminum frame - Shimano TX-35 7-speed w/Megarange 14-34t gearing - Shimano Revo twist shifter - Alloy linear-pull brakes - Alloy crank and sealed cartridge bottom bracket - Alloy seat post - 26 x 2.125" Retrorunner tires - Painted fenders - Custom saddle and grips

Free your hands up for steering and stuff. - Mounts directly to the headset of your bicycle - 38.5W x 28.5L x 24H cm (Outside Diameter) - Maximum Laod Capacity; Up to 22LBS or 10KG - Designed to fit most 26" and 700c wheel Electra models - Includes mounting brackets for bikes with either a 1" or 1 1/8" - Headset

Forget heavy cruiser tandems. We made our own with lightweight aluminum frames and chromoly forks. A clean fusion of Electra’s men’s and ladies’ patented Flat Foot Technology cruiser geometry into one seamless bicycle built-for-two. Crafted with modern components including smooth-braking front and rear roller brakes.

Lights, camera, Electra. Light up your life and your bike. Increase safety while riding by strapping these lights to your bike. Brighten up your bike and guide your ride. - Easily attached and removed with rubber strap - Low power indication - Waterproof design - USB chargeable - Weight: 20g

The perfect way to say 'Hello' Or 'hey there,' 'coming through' and 'sup.' We've made ringing an art form. Spice up your handlebars with our unique graphics and bold colors. Let people know you’re coming through. And do it in style. - Cheerful 'ding-dong' doorbell style ring - Includes attachment hardware

The Townie Go! 7D is the e-bike for everyone. It combines comfort and control with the power and fun of an e-bike. Now featuring a fully integrated battery with 3 levels of support, 26" tires and Electra's patented Flat Foot Technology. Go faster, farther, and funner for less than you thought possible. - The Townie Go! 7D features our patented Flat Foot Technology for ultimate comfort and control while riding. - Reach a top-assisted speed of 20 mph with support from the rear hub motor. - Monitor your level of power support and battery charge easily with the improved LED controller. - Turn your e-bike into a me-bike with a basket, bell or helmet. The e-ssentials, of course. - This Go! e-bike combines quality, comfort and value with Electra's signature style.

Enjoy the velvety smooth ride and sure grip of Electra's Cruiser Retrorunner Tire. Plus, its classic design adds a touch of style to any bike.